Heritage: The Root of Beauty
With social media at the forefront of today’s beauty standards, it has become too easy to lose sight of one’s charm. With the newest trends going in and out of style at the drop of a hat, we can no longer fully grasp the concept of ‘beauty.’
As a company whose mission is to embrace heritage in the modern day, Sulwhasoo is driven to inspire people to create their own version of beauty. In our eyes, beauty is constant and timeless. Beauty is rooted in our heritage and culture, and ultimately evolves as time goes on. So, when in doubt, do not look forward to understand the concept of beauty, but look back.
Sulwhasoo is proud to launch a Hanbok Experience Program at our flagship store Sulwha Danjang as a way to celebrate the national Multicultural Diversity Day (Oct. 16, 2023).
At this two-day event, attendees can try on traditional Korean clothing (hanbok), get a makeover with traditional accessories and makeup, and partake in a photoshoot! We will even provide traditional Korean snacks and food throughout the day.
The flagship stores will be available in major cities across the U.S., including Los Angeles, Chicago, Atlanta, and New York City. To participate, all you need to do is upload a post/reel on Instagram in your heritage’s traditional clothing while using the #diversitywithsulwhasoo.
The admission period is from October 1st to October 16th (closes at 9 pm PT).
Through this project, we hope people will become more comfortable with their identity and find beauty in their heritage. Inspired by this idea, this project is called “The Root of Beauty.”