CLAIRE YIM (임지희)

For this project, I created a Target ad campaign promoting its affordable yet stylish furniture. My target audience is women in their late twenties to early thirties who are freshly moved out of their family home. I put a big emphasis on maintaining Target’s unique aesthetic throughout the advertisements while also making them more modern to appeal to the younger audience.

Blog Post

Instagram posts

Out-of-Home Ads

**Not affiliated with Target. This was a midterm project for PR 524 Multimedia Content Creation for Brand Storytelling I.